People can always learn something good and interesting when they include open-ended questions in their online surveys. They can take advantage of it when there are uncertainties about the answers people might provide to their problems. With open-ended questions, researchers can provide respondents text boxes and let them say what they want to say.
But the first time companies look at all the responses in their data files, they might have a crucial question of their own: What’s the best approach to understand and analyze these replies? In reality, there is no one-way (a perfect way at least) to turn all answers into clear findings. Every approach has its advantages and disadvantages and may depend on the situation. Listed below are some strategies that the national survey company finds pretty helpful when checking open-ended responses.
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