Since the inception of smartphone technology that keeps getting smarter and increasingly well-provisioned every day, there has been an unending war between the two giants of the industry. Samsung – a conglomerate based in Korea – versus Apple Inc – an American technology company. Samsung smartphones have been compared to Apple’s smartphones – iPhones – again and again over time and both companies are still being compared for the functionality, features, and software efficiency that they have been able to leverage till date. While Samsung rules the market and owns over 20% of the market shares – double the ones owned by Apple Inc – there is still a large portion of the market that places iPhone above Samsung in different aspects. Both companies have millions of satisfied and loyal customers, but the profit margin for iPhone is much greater than the profit margin enjoyed by Samsung.
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